What is Meta (Facebook) Advertising?
Meta ads allow you to place ads on Stories, Reels, feeds and other placements across Facebook and Instagram. Meta recommends using Advantage+ placements to automatically find the best placements for your ad.
Marketers rely on Meta advertising as a promotion platform because it allows them to:
- Target users on Meta platforms such as Facebook and Instagram based on their online behavior, interests, and demographics.
- Deliver more relevant and personalized ads.
- Increase the likelihood of users engaging with the ad and taking the desired action.